[This review was collected as part of a promotion.] I'm not sure this shampoo does any more than any other shampoo to fight fade. There is no noticeable difference between this and my previous shampoo in terms of color fade, but this does not lather well enough for my tastes, so I'll be going back to my old shampoo.

[This review was collected as part of a promotion.] This shampoo smells awesome. I'm giving it 3 stars because I can't honestly tell how it's working in my hair. It's definitely maintained my colored hair, the blonde hasn't faded at all. I've used it about 5 times now and each morning I wake up my hair still feels dirty! I think I probably need to try a clarifying shampoo and then give this a shot again to see if it works better. I received this product free from Influenster to review.

I received this in the nick of time from influenster for free!!! I recently got my hair colored and really didn't want to spend a million zillion dollars on color safe shampoo and conditioner. I was reluctant to try this, but it is amazing! My color is on day six and wash three and going strong!!!!

[This review was collected as part of a promotion.] I utilized this shampoo for one wash so far. The smell is amazing! It smells to me like the Mr. Bubble bubble bath we all loved as a kid. I felt like it make my hair silky and appear clean. I have blonde, color treated hair, and it left it vibrant. I did feel that my hair got oilier faster. I received this item complimentary and free for testing purposed.

[This review was collected as part of a promotion.] I enjoyed the scent of the conditioner just slightly more than the shampoo. It's the same scent just more potent in my opinion. I used the conditioner Everytime I shampooed with the Color Assure Shampoo. The conditioner definitely left my hair feeling Silky and smooth and gave my hair a pretty shine.

[This review was collected as part of a promotion.] As much as I enjoyed and liked the Color Assure Shampoo, I actually loved the conditioner more! I have long hair that goes 3/4 of the way down my back so I am use to having to load up on conditioner to make it all the way through my locks. The first time I used this, I went with my standard heaping amount of product and was shocked that I had actually used way too much! This stuff is so concentrated and it disbursed so evenly through my hair. That a little really does go a long way. The other thing I noticed was that this stuff is super hydrating. Typically after washing and conditioning my hair I will follow it up with a leave in conditioner. However, I found that after using the Color Assure conditioner that I actually didn't need to use my leave-in. I wish that the conditioner had more of the pleasant floral scent that the shampoo does. I really feel like this might be one of the best color-safe conditioners I have ever used. Loved it! * I received the product for free from Influenster.

[This review was collected as part of a promotion.] This shampoo is great!! First of all the packaging is beautiful. The color is like an iridescent pink with purple shimmer. I love the smell. It's very floral and fruity. I can honestly say that this shampoo and conditioner combination makes my hair better

[This review was collected as part of a promotion.] I received this product free for review from Influenster and I'm so happy I did! First of all, I could smell the orchid the moment I opened the box! The secent is amazing! I loved the way it lathered up and kept my scalp moisturized and my color treated hair vibrant! I think it's an awesome product especially for the price point.

I have found this shampoo to detangle my knots while in the shower - some days I don't even need to use conditioner on top of it. Having said that, it has not caused my hair to be oily which is also something I was looking out for since my scalp tends to be on the more oily side. Just remember that a shampoo that detangles and makes it shiny does not mean your hair will fall flat and become greasy. 

[This review was collected as part of a promotion.] I have been using this shampoo for about a week. I have colored hair and I see that my hair has been more vibrant and shiny. I highly recommend this product. I got this from influenster to test out.