Less salt is important in a healthy diet. Having the ability to buy that in a brand I trust is nice. My go to pb.

I seriously love this peanut butter!! So delicious and creamy. I will always buy this kind no questions asked. I wish they had even larger jars!!

Absolutely the best peanut butter around, the generics truly do not compare. A great snack if you’re not that hungry

Nwver had any complaints with kif peanut butter. I use the creamy one for making cookies and sandwich for my kids. Can't go wrong with it.

This peanut butter is very rich and creamy and very messy and thick but perfect for a hot fudge peanut butter brownie.

Doesn’t get better than JIF. Creamy, tasty, easily spreads…perfect! Everyone in the family loves it!

My daughter loves JIF. We confessed this morning that is has an obsession with PBJ sandwiches. This is such a great brand.

My favorite peanut butter!!! Wouldn't use another kind. Best flavor and easy to spread. Good price and definitely recommend

Love the taste of this peanut butter! I eat it on waffles, apple slices, peanut butter and Jelly sammich, etc. It is my go to brand.

I’m not a fan of peanut butter, but it’s definitely creamy. My family loves it. Less sugar in the regular formulation.