Rich and full of flavor. Not gritty. Tastes good. I love making peanut butter toast with it. I would buy it again. Only improvement would be price. I've used it for many years.

[This review was collected as part of a promotion.] Loved the peanut butter.. could eat it by the spoonfuls.. Smooth. Rich and creamy .. what a wonderful treat!!! I put my ritz crackers to use with this. Now I just need some jelly lol

This is my go to peanut butter. I love that it is not to oily and you do not have to stir. It is also a good price point compared to the competitors. Highly recommend for a creamy peanut butter. I love to pair this with mini rice cakes.

This is a great product to make cookies and cakes. I would definitely recommend this product to everyone. I wouldn’t change this product for anything. It has a great taste and my kids and family love it

Very creamy and taste great! Would definitely keep buying for my family. Others are a little too thick and not as creamy. I would highly recommend to everyone. 

It seems stupid, but I've been loyal to the brand since a small covered pickup truck pulled into our neighborhood and gave us kid each a little jar of Jif. Companies underestimate the value of free samples.

I love the peanut butter (crunchy is my fave!) but don't like the new advertising about the peanut butter being "Jif'ing" good. It seems low-class to me.

We have eaten Jif smooth PB for dozens of years. Even more, we like the smooth Omega 3 Jif. Tastes the same but with the added advantage of an important nutrient. smooth is the best.

[This review was collected as part of a promotion.] Good classic rich flavor, good texture, classic jif packaging . Love the brand and would recommend for a peanut butter rich in taste . Good nutrition

This is pretty much the only brand I've ever tried for peanut butter. I love it, it's really creamy and rich and if it's not broke don't fix it right? I'll continue to purchase this, I love it for sandwiches or smoothies!