It's a classic for a reason. I've been eating this peanut butter for as long as I can remember. I think 1995 is one of my earliest memories of my mom making me a pb&j with jif. Yes, it's overly sweet. No, it's not particularly healthy. But man I can't get enough of this stuff.

[This review was collected as part of a promotion.] JIF Creamy Peanut Butter is an absolute treat, starting with its smooth, velvety texture that glides effortlessly onto bread or a spoon. The flavor is perfectly balanced—richly nutty with just the right hint of sweetness, making it indulgent yet comforting. The texture is thick but easy to spread. It can hold its shape enough for a big scoop but still soft enough to spread on bread without ripping it apart. The packaging is iconic: a sturdy jar with a vibrant red lid and a clear label that makes it easy to spot on grocery shelves.

From time to time, I buy a 16 oz jar and I eat the peanut butter directly from the jar with a spoon. Jif peanut butter is so good and tasty, that I can finish this jar within a few minutes. This is why Jif has been my all time favorite since 1974. My advice, if there is peanut butter to be had in your household, I strongly recommend the Jif brand. It is a great product, and has been my favorite for many years! Thank you! :-)

I watch to be sure I always have a jar in the cabinet. I love all peanut butter but the honey Jif is my favorite. I eat it on toast, bagels, crackers and sometimes just get a big spoonful and eat on it with a cup of coffee. When the jar is almost empty I use the spatula and scrape the jar to be sure I get it all. Wonderful snack.

Jif is great Peanut Butter! I prefer it over Skippy because it just has a fresher taste. I especially love it on Celery. I have yet to see mini packs of this brand of Peanut Butter. I would like that because I can take with me on the go. I always buy again and again.

Jif peanut butter it's the only peanut butter brand I will buy. It is so creamy and smooth and easy to spread on bread without ripping it apart. The flavor is excellent, I can't really compare it to any other brand because I'm a little biased because I grew up on Jiff but you'll never be disappointed

I googled “has jif changed their peanut butter” and came the actual website with reviews and see several other people with the same complaint. Somethings different. It seems oily and to the point it nearly runs. It literally nearly drips off the spoon if you hold it up. There seems to be a slight difference in the taste too. I’ve saw several replies from the company that they have not changed but it truly seems something has. I have successfully used Jif for 20 years to make no bake oatmeal cookies around the holidays, this year the cookies didn’t set correctly.

This is a creamy classic. I’ve tried the natural and organic brand craze, but if I want peanut butter, I want Jif! Glad they still make this classic kind as I don’t want some things changed! I only want to buy this kind! I will skimp on other things! Not this!!! Jif Creamy Peanut Butter

This is a fan favorite In the house hold. I feel like I am buying a new jar every month between me, my husband, and our son eating out of it. This goes great on everything apples, celery, peanut butter and jelly sandwiches it can seriously not be beat.

[This review was collected as part of a promotion.] I usually use another brand of peanut butter. I instantly noticed a difference between Jif and the other brand. The Jif definitely has a thicker texture. It also has a saltier, more robust roasted peanut flavor. After comparing the two for a month, I'm honestly not sure which one I prefer. It depends on how I'm eating it. If it's in a PB&J, I definitely prefer the Jif because it balances the sweetness of the jam.