It's a generic peanut butter with a very sweet taste. More suited toward younger palettes. I'm more of a fan of almond and cashew butters now. It is affordable, though, and good in a pinch.

This is my go to peanut butter. I love that it is not to oily and you do not have to stir. It is also a good price point compared to the competitors. Highly recommend for a creamy peanut butter. I love to pair this with mini rice cakes.

I feel the same about the creamy peanut butter as I do the crunchy. This is the only brand of peanut butter I buy, and I don't feel any improvement is needed. This is much better than other brand and I always recommend it.

Long time user of this product. Other peanut butters are overly sweet for my taste, but this one is just right. Great for toast, cookies or hamburgers! It's comparatively priced and has a variety of types. Overall I've been very satisfied.

Jif creamy peanut butter is the best PB ever. It's the only brand my family will eat. I have been a fan of JIF my whole life. It's smooth, creamy, and has the perfect taste.

JIF peanut butter is amazing. It's a classic. Pros absolutely great on PB&J sandwiches… cons none. Unless you have a peanut allergy. The product is affordable. And I would highly recommend it's super popular in my house.

This is my all time to go peanut butter no matter what peanut butter I stay coming back to this brand in all my years hid has not disappointed the flavor and texture had never changed

Classic, school lunch peanut butter flavor. Sweet and easy to spread creamy texture. Great for PB&J sandwiches. Been eating it since I was a kid and it still tastes great. Wish there was less sugar in it.

great peanut butter. use on a pp an j. or just as is or dip an apple or celery. whatever the case its great. they also have mini ones which is awesome

Jif peanut butter is the best brand of peanut butter out there! You can pair it with jams/jelly's and even maple syrup! Very very afforadable. It's great for work lunches or just snacks around the house on crackers!