Still my favorite non natural peanut butter--if it was a little less sweet it would get 5 stars!  The texture is my favorite of all the brands though.

We go through Jif peanut butter crazily and our house Jif is a really great tasting and it's all worth it you cannot improve a product that isn't that tasty and not affordable

All time classic peanut butter spread. This is my go to peanut butter as it is nice and creamy and easy to spread while not leaving much peanut oil settled at the top of the jar. I would recommend Jif before any other peanut butter.

My favorite kind of peanut butter- nothing has come close to beating this. I love using it in baking things: cookies, frosting, you name it! I prefer the smooth to the crunchy but that one is good too.

My all favorite it since a child. My son loves peanut butter and crackers... I even use it for celery sticks and p&j's... very creamy and flavor !! Everybody needs protein so here you go!! #jiffy. Jif Creamy Peanut Butter

Great smooth peanut butter with a hint of sweetness. I've noticed that natural peanut butters with no added sweeteners aren't as appealing. I love the smooth texture and spread ability of JIF. One of my favorite peanut butters for my PB&J

This is the only peanut butter I will buy, we have tried others but I think this is the best flavor, and has a nice texture not like other peanut butters that feel a bit gritty.

I don't eat much peanut butter cause my diabetes but when I do it's usually Jiff. I like the creamy texture and the taste is good too. It is affordable.

I remember eating peanut butter sandwiches when I was a kid in school. We would have them with our chillie. I always add some butter with the peanut butter to make it smoother.

Some of the best peanut butter around and I also enjoy it in the crunchy version. Price is average for this product. No improvements as far as I'm concerned.