The whole family loves this peanut butter, even my dogs! My new baby is starting to eat foods and my pediatrician said to start with peanut butter between 5-6 months to avoid allergies so we will use this for them too!

The flavor is very good and it is of great quality that also has the pieces of peanuts that feel crunchy and do not feel as greasy as others; it is a great protein for breakfast.

I've been eating Jiff since I was little. Nothing taste Quite like Jeff. I get the smooth peanut butter. It makes the best PBJ's and is amazing on hot Waffles!!!

I'm very picky with peanut butter because some brands will start tasting weird after you open them. This doesn't do that and it definitely makes it on my list of my favorites.

I love peanut butter so so much. I will eat anything peanut butter because it just has an amazing taste and you can add it to anything so i just love it

this is the only peanut butter option if we're being honest. i've had this constantly since i was a child and now i'm an adult and buy this for my family. i will not buy any other peanut butter

My most favorite peanut butter is JIF. Ate it as a kid and still prefer taste and texture of JIF creamy peanut butter. Lessen the amount of sugar and keep the taste THAT would definitely improve the product for me.

It's peanut butter. I think all peanut butter tastes the same but thickness and texture makes the difference. This is the brand I grew up knowing and eating and I love JIF. It's affordable and the only brand I'll buy

Smooth and creamy and delicious! Pairs great with fruit, Oreos, jelly… I can go on and on! Decent price but can be on the more expensive side. Probably not the healthiest version of peanut butter either.

It's the only peanut butter in my cupboard and will be the only peanut butter in my cupboard ever it sucks if I can't find it I would not suggest any improvements for this product it is delicious and for will ever be my favorite