I love this product, it’s creamy has a good taste. I always buy Jif, I use it in baking. There is nothing you can do to improve. Never have I had a issue in taste.Loveit

This is always the debate in our house which is better crunchy or creamy? The debate is never the brand though because we all enjoy Jiff. We keep both varieties in our pantry.

My most favorite peanut butter is JIF. Ate it as a kid and still prefer taste and texture of JIF creamy peanut butter. Lessen the amount of sugar and keep the taste THAT would definitely improve the product for me.

So good! My family only eats JIF, and my boyfriend swears he can tell when I use other brands for things like cookies, and won’t use other brands for sandwiches or anything.

[This review was collected as part of a promotion.] We love Jif creamy peanut butter. It spreads very nice and has a great flavor. We always have it on hand to use. The texture is very nice and smooth as well

It is my favorite peanut butter for peanut butter and jelly sandwiches. Recently I have been using it to dip apple slices into. I know other nut butters are supposed to be healthier for you, but Jif is the original and taste the best in my opinion.

Smooth, creamy & delicious - I could eat this peanut butter right off the spoon. Texture stays consistent, no oil to stir back in after it sets a while. I've tried other brands but I always come back to Jif.

Traditional go to. It’s smooth creamy texture is nice for dipping, sandwiches, or a sweet treat all around. It’s priced well for consumers and is easy to grab and go

This is the best peanut butter out there. I have tried other brands and you can always see the oil build up on the top and they get hard. For some reason not sure if it’s good or bad this peanut butter is always creamy and looks and taste perfect.

No better peanut butter than Jif. I often will just eat a spoonful when in the mood. Goes great with fluff, or jelly if you’re not a fluff fan. I like it on celery, on crackers, on toast, on an English muffin! Can’t go wrong with Jif!