CG! thank you for reaching out to us regarding your BelVita Cinnamon Brown Sugar Breakfast Biscuits that were damaged during delivery (broken/crushed). We appreciate your feedback and will forward your comments to our quality team to help prevent this issue in the future. Since you purchased this product from Sam’s Club, we recommend contacting their customer service team as well. Sam’s Club offers a 100% satisfaction guarantee on your purchase. You can reach them by phone at 1 (888) 746-7726 or online at Sam’s Club Help: https://help.samsclub.com/?xid=ftr:help-center. They will be more than happy to assist you! Thanks again!