Quilted Northern Ultra Soft and Strong is neither soft nor strong in my experience, contrary to the claims of the company. The first sheet that showed when I took the roll out of the package appeared quilted because I could see the pattern shown on the package and website. But after I removed the visible sheets (2 or 3 squares), there was no more quilted pattern. The sheets are rough and thin--the two plies immediately separate, making this tissue useless. This is one of the biggest product disappointments I've encountered in a long time. I would change brands rather than risk trying the luxury “upgrade.”

Just recently I had the most hilarious TP epiphany! I had always wondered what the whole, "Forget the go", slogan/campaign was all about, but boy did I figure it out fast when I bought one of the most leading brands of TP!... It was 'sticking with me' ...literally! It was the worst! Sitting there, disappointed and disgusted, is when it struck me, the meaning behind the slogan, "Forget the go". I couldn't even wait till we had finished all the rolls before I ran out and bought Quilted Northern! It lives up to its promise and feels great too. I never, ever wanna remember the go again! Thanks for a great product QN :-)

I echo many of the other reviews here. I've been a long time user (10+ years) but they have changed the quality and material of the soft and strong brand. It is worse than the cheap toilet paper at my work. Unless I see some type of announcement about a return to the old quality, I don't think I will purchase Quilted Northern again. So sad!

[This review was collected as part of a promotion.] For 24 yrs. of our 30 yr. marriage we owned older homes with septic tanks that were less than properly functioning. It was always recommended that we use a rough single ply tissue not your brand. What a relief 3 years ago when we rented an updated newer home and we're finally able to try your products. We will never go back. Now it's our choice, and we pick quilted Northern.

Unless there was a quality control issue that has been resolved, the last purchase I made was very poor quality. No quilting. No softness. The toilet paper hardly resembles what we have always expected from Northern. Very rough to the touch. Will not purchase again.

[This review was collected as part of a promotion.] I bought this about 3 weeks ago. After using a generic brand I decided I need to try something better. There is a big difference in quality when you buy Quilted Northern. Much more comfortable and a lot softer. It doesn't tear like other brands and I like that it's not so thin that you have to crumple it up to get softness. I will never go back to any other brand. Thank you

[This review was collected as part of a promotion.] The toilet paper is so tender on your bottom. After you use this toilet paper your bottom feels refreshing and graceful. You do not need to use a lot. Quilted Northern makes it so your bottom feels need and smooth, you don't need to wipe hard because it so soft. Quilted Northern gets right to the point and gets your areas clean to the max. You do not need to worry about your toilet getting clogged, this product breaks up easy once it hits the water. This is a 5 star toilet paper and it does not get any better than Quited Northern Toilet Paper.

I purchased this product expecting it to be as soft or softer than other brands. I was disappointed. I am not a soft toilet paper snob and can tolerate pretty much any type of TP. I just wanted to try something different/softer then my usual. It is strong and I do like that feature.

[This review was collected as part of a promotion.] I buy the Quilted Northern in Bulk. Gotta have backup Toilet Paper and plus i have family who do come and visit. I've used so many brands but I have always come back to Quilted Northern. this is the softest toilet paper I've used. It doesn't tear and it keeps me clean. Some brands do but this one doesn't clog up my toilet. It doesn't shred nor does it leave lint in my bathroom. Great buy!

[This review was collected as part of a promotion.] I bought this not long ago and decided to try it, I don't frequently change brands if an item works well, however the store was out of my usual brand, this was a pleasure to use, soft, thick and absorbent but not overly thick. This has become our new household brand and I have already recommended it to family and friends!