We have been buying lipton individually wrapped tea bags since we got married 30yr ago. We both grew uponli pton tea. I just opened my first 100ct box of your black tea packaged in the little foil wrappers. The way my Mom made sweet iced tea, the way my wife's Mom made sweet iced tea, is the same way we make sweet iced tea. From Ohio to TX to HI to Thailand to AL to Laos, Australia, to Mexico. We always buy Lipton, and when possible, in the box with the 100ct individually wrapped tea bags. This new box (bar code 0 412870 8) is a really bad idea. We normally move the bags from the original box to an airtight Rubbermaid container to keep them fresh but accessible since the cardboard box is easily damaged and not airtight. I opened the new box and saw the new packaging but when I opened the foil packs the bag are now completely exposed. This idea was just stupid and there is no other way to say it. Am I now supposed to use the entire sleeve of tea bags at one time? Maybe that is how your marketing people designed the packaging. The open sleeve of tea bags are easier to damage, are now more prone to moisture, and the tea will weaken faster than it would if the bags were wrapped individually as they have been in the 54 years that I have been alive. This means that we will have to buy more tea to replace the tea that has gone bad. Wow! What a great way to do business. Take a product that has a 100 year old proven track record and a worldwide dedicated following in over 110 countries and repackage it in shiny foil wrappers it so it will go bad faster so the loyal customers will be forced to buy more. That is a great way to do business. Create a shorter life expectancy for your product so you can sell more. I am making some iced tea now and have not yet tasted the new tea but it already has a weaker smell. It does not smell like the tea I bought last time. Either you changed the mix or the new foil wrapper has disturbed the tea flavor. If the tea tastes bad then I will take it back to Publics and get another brand. If your company will not stay loyal then why should I? I walked into a village located in the middle of now where somewhere in Laos. They did not have electricity for more than a couple hours a day. The lady at the outside eatery came over and all I said was “Lipton” and she brought me some steaming hot water, a stick of sugar cane, and an individually wrapped Lipton tea bag. We did not speak the same language but we both knew what Lipton stood for. You should fire your engineer/designer and the marketing director who backed them on the new packaging.