I consider myself to be a tape connoisseur of scotch tape. This is my favorite tape, I buy multiple rolls a month. I try not to purchase it around Christmas, it rips easier and doesn't perform as well. For some reason, the pack I purchased this week was both more brittle and thicker than usual. Since it is March, I hope they didn't permanently change the product but since I have lived through the past 5 years, I am prepared for disappointment. 5/10 - Sometimes it's great, sometimes it's meh. Like date night after 20 yrs of marriage.

I actually LOVE this tape because it does disappear when using on gift wrap. I would give it a full 5 stars but there is one flaw I have discovered. You can’t get any of it for a refill in a desktop tape dispenser. The Magic Wrap Tape isn’t Magic since you definitely see it. When will we get THIS product in refill style?

I am a person who recycles and tries to save on packaging to prevent waste and harm to our earth. The fact that I cannot buy refill rolls for this tape's dispensers is a big problem for me. I buy my removable tape, my magic tape in refill rolls. I love the tape for book repairing and for gift wrapping and a multitude of other uses, but instead use my magic tape when possible, because I can refill the dispensers.

I bought this tape, as always, for wrapping. It didn’t stay very well. By the time we reached my sons (20 months) more than half the packages had tape fails. I was very disappointed as I always buy this. I even went to another one and it was the same way.

This tape is great for more than just gift wrap. I love the satin finish that hides better on many surfaces than the Magic tape. However, I need this in refill rolls since I use it in a weighted dispenser. That it comes only in a plastic dispenser that I'd have to just throw away keeps me from buying it. The dispenser is just such a waste if you don't need it. Please make this in refill rolls!

Great tape! I’ve used it for years!

I love the tape, it transparent, and sticks very well. Price is reasonable.

Did not get a dispenser with the tape.

Perfect timing for the holidays

its scotch tape. it sticks!