I have four grandbabies age 6 and under. We have used this on all four of them because they all have sensitive skin with absolutely no problems. Whatsoever cost efficient. The smell is not too strong. A great product we even use it as adults the adults form. 

I have use this on my son since he was born. I like the one with the pump head on it. It lathers well and rinses quickly which is nice with a squirming kid in the tub. You can get in on sale at most store. The ingredients don't seem to burn his eyes either.

My 3 years old baby been using this Aveeno baby daily moisture since 1 year old. It is so convenient that it can be use for body and hair. My baby has eczema so her skin kinda picky on the shampoo and body wash but this works great for her. Highly recommended for eczema skin. This liquid inside kinda thick so the only thing I don't like about this is 1st and 2nd pump need time between.

I love using this baby wash on my newborn and toddlers. It gently cleanses and nourishes their skin. I love that it is lightly scented, hypoallergenic and tear free for easy washing. It has a nice oat smell and leaves their skin smelling fresh and clean!

What I love about this product is that is very sensitive and very mild to help baby skin and also skin in general when taking a bath with harsh water. My son seems to love this one especially after changing from Johnson and Johnson. It is very gentle so, it doesn't create tears. His skin feels less irritated when using this one and it comes with the eczema down. I would definitely recommend for anyone who is looking for something gentle for their children.

I love this product i have been using the aveeno baby wash along with the lotion on all my babies for years. This is the best product ever i my self use all the aveeno face care and hair care and body wash aveeno is part of our family love all the products!

I tried many body washes/shampoos for my daughter when she was a baby because she has very sensitive skin and everything would cause her irritation. I read about the Aveeno product on a website and tried it. This is the only thing that we used after that! It did not cause irritation to her skin and it had such a nice, soft fragrance to it! I definitely recommend it!

I love this product. I started bathing my newborn with Johnson and Johnson and it made him get a lot of little pimples because it was too harsh for his sensitive skin. I had a sample of this so I tried it out and the pimples immediately went away. There also isn't a super strong fragrance which is ideal for babies sensitive skin. I will keep repurchasing for my son and all future kids!

Great product! I use this for all 2 of my kids. It works great for my little ones sensitive skin. It takes a lot to get a good suds. If you're like me you like to see the white bubbles to know you're getting a good wash. It takes about 3 pumps for that. I will recommend this for my friends!

I have always used aveeno body and wash in the past because of sensitive skin in my family. The product was gentle for the skin, leaving it soft and causing no irritation, contrary to other baby products' brands. The scent was subtle and perfect. However, I bought the new version, not realizing they had changed the scent too. Well, I have to say not only it does not smell like baby anymore (it smells more like adult body wash), but the smell is way too strong for sensitive skin. Just one use and her skin turned red. Plus the fragrance gives me headache which is quite a bummer….I wish you would offer both smells to choose from, so people who love the former fragrance could still enjoy your product.