Very light on the fragrance but super soft on the skin works well on washing the hair ! It's never too much to spend on great hair wash . I use it all the time!

This is so gentle for baby's sensitive skin. It's a good value since the whole family can use it. It does have a mild scent so it's not overpowering and gender neutral. This does not dry out the skin which I'm glad.

This works so good and at a really great price. Nice packaging and smells so good with a nice gentle scent. Gentle so it doesn't irritate eyes and with natural ingredients.

Aveeno's baby wash is a need, keeps the babies fresh & smelling amazing! After using other products I highly recommend this shampoo, rinses clean and has a gentle fragrance.

I used this for my niece and nephew and the scent is barely there. It's mild and not irritating on their skin. It's nice that it comes in a pump bottle since it makes bathing them much easier.

First time trying aveeno baby wash and shampoo the scents ain't strong. It was great for the baby especially with sensitive skin. It's affordable to buy.

My new grandson uses this and loves it. Its very calming and smells nice. Doesn't leave any film or greasiness on skin. Its very good stuff! We highly recommend it.

I bought Aveeno baby wash when my kid was a baby. It's very good for sensitive skin and the doctor also recommended it. It has a gentle formula and very light scents. They are free from harsh chemicals and making joyful experiences with my baby.

My twins love it. It does not burn their eyes..and it smells great! It makes their skin so soft! I also love that it is paraben free! This is a great product and I would recommend it to friends! Thanks!

I love the smell of this shampoo and fells like my boys has the newborn baby hair with the softness!! Best baby shampoo ever! All the other shampoos I touch make my eczema come back! Bye bye dryness!