mild fragrance. When bathing does not cause skin oiliness and dryness for the baby. Hair is clean when used, does not cause dryness. I love it 💕💕

I love this baby Wash and Shampoo. It works great. The scent is amazing, very gentle for my baby skin. This is an amazing product. Highly recommended

I like this wash and shampoo cause it's lightly scented and soothing. This wash and shampoo moisturizer my daughter's hair and skin.

I've been using this product on my baby for over a year. It smells amazing & always keeps my baby smelling fresh :) not too strong of a scent!

Love how it makes my baby skin feel!!! It's a good brand just a little expensive!! But it's worth it!!! Always a customer

This smells so good. Powder fresh smell, lathers well, has clean ingredients good price and leaves baby clean. Cute packaging and I would recommend

Love the light scent and how gentle it is on my baby's skin. When done with bath, his skin is clean, soft and not dry. My fav!

Amazing baby shampoo!! ❤️ leaves my babies smelling amazing & feeling amazing! Makes their body super soft! & tear free!!!

Smells so good and cleans so good. I don't use it now but I would recommend it when you have a newborn.

My son has sensitive skin and we sweat by aveeno shampoo and body wash! It is the only thing that doesn't cause him to breakout or itch!