Scent is light and effectiveness is okay. Packaging and ingredients are baby friendly and value of the product is manageable. Sometimes I didn't enjoy the smell it left in my niece and nephew but it still did the job.

Love that it is not fragrant and good ingredients. It really is gentle on babies skin and is incredibly affordable for being so high quality. Highly recommend to moms

I have been using this product since my baby was 1 month old till now. This product is very friendly to my baby's skin, his skin is so soft and smooth, specially no tears when I wash his hair.

I love all products this brand! It is one of my favourite! I like free fragrance shampoo and gel 2 in 1, it's very comfortable to use, good wash and clean baby's skin. Gently nourishing babies hair and sensitive skin.

Aveeno is hands down the best for shampoo, conditioner and lotions! We tried others and they don't compare!! This smells nice and fresh and don't irritate my baby skin!!

When my daughter was a baby, I used this Aveeno wash in her . It never irritated her skin. Left her nice and fresh. The scent was nice too . They have kits if you are looking to gift someone .

I personally love aveeno especially on newborns their skin is super sensitive and to my children it works magic leaves their skin super soft moistured

My little boy has used this since he was a newborn! It was always so nice knowing he was using clean ingredients. This always kept his skin nice and healthy, and he was always so fresh after the bathtub. We love this stuff.

I love all the Aveeno products. The body wash and shampoo has a great scent is gentle on my skin and good cleaning ingredients. I would recommend this for anyone with sensitive skin.

Gentle cleansing on my babies sensitive skin. We love the fragrance too!, leaves my littles smelling fresh for a long time. The ingredients are clean and safe.