The fragrance is gentle along with its cleasing abilities. It is not rough on the skin at all which leads me to the effectiveness of this product wow does it get her clean. I love the packagin and clean ingredients in this product

Really like this aveeno. I started using if to my new born. It has pleasant fragrance not much very mild. Feels good on my daughters body. Her skin feels smooth and soft.

I like this shampoo because it very good for sensitive skin. My daughter can't use anything unless it's oats or sensitive shampoo . I'm glad avenno does have oats shampoo , I highly recommend

i received this baby shampoo for my baby shower and up until now i still use it for my babies. i had to restock on more. i really love how gentle it is on their skin and its not too strong. it has a light fragrance and is tear free.

It's just ok. I don't care for the scent- it doesn't leave that yummy clean baby scent that I love. The ingredients are ok and it seems to clean well but it's not our favorite baby wash.

It can be used as a body wash, shampoo, and even as a bubble bath, making it a great value for money. is also easy to use and creates a rich lather that washes away easily without leaving any residue.

My go to forever! I always use this wash for my son. It's a great price and available in most stores. I buy it with the pump top and its much easier to use when bathing him

Been using this wash and shampoo on my baby since she was born 10 months ago! She has sensitive skin but this soap doesn't bother her! I would recommend to any new parents or any parents in general

I like this soap because apart from taking care of your baby's skin it leaves a very pleasant smell, it is easy to remove and with a small amount it makes a lot of foam apart from being free of animal cruelty and hypoallergenic

We lived this product for our Son and he loved taking baths using this! The scent was beautiful, packaging was perfect, Effectiveness was fantastic as it made him feel so clean and the ingredients were perfect!