You have another Lost Customer. The new formula is more clear than creamy looking. It is more difficult to foam up. It causes the washcloth to "drag" on the skin. It leaves my skin squeaky and dry feeling.The old formula was fantastic for years. Now, need to find new product. Sad.

[This review was collected as part of a promotion.] This new formula from Aveeno leaves the skin extra moisturized and it is very effective against dry and sensitive skin like mine. I absolutely recommend this to anyone and the packaging is small and will not take all the space in the shower.

[This review was collected as part of a promotion.] I have used Aveeno products in the past, and continue to love this brand. The product has clean ingredients, and is great for sensitive skin like my daughter’s. There hasn’t been one scent from the Aveeno line that I haven’t liked, and this is no exception. It lathers easily and your skin feels refreshed and smooth afterwards. I will definitely continue to purchase more products from Aveeno.

[This review was collected as part of a promotion.] Aveeno is a good natural daily body wash. It lathers great, is silky and soft, and is lightly scented. It leaves my skin feeling smooth and hydrated long after my bath or shower. The scent isn’t as strong as I prefer but it’s all natural so that’s a huge plus for me. It has no dyes or perfumes and provides a natural light oat scent. It’s also great for sensitive skin. Aveeno is a well known brand for a reason. This product is a great option for sensitive skin and those that can’t use strong scents. It’s truly nice to have a product that provides quality for everyone. Great job Aveeno!

[This review was collected as part of a promotion.] I love how soft my skin feels after using this. It doesn’t leave that “soft greasy film” feeling. My skin just feels moisturized. The smell of the body wash isn’t too bad but it’s the reason why I didn’t give it more stars. Smell, and because even though I like how it makes my skin feel, it’s so thick that it’s difficult to make sure I wash it all off. I even tried using a little less but it’s the same thing. Just feels like it wants to stay on my skin. But the feeling afterwards is great.

[This review was collected as part of a promotion.] Aveeno's Daily Moisturizing Body Wash smells good, but the scent is not overpowering. It actually doesn't last very long at all.....I wish it lasted longer. I'm not sure how well it'll improve my dry skin since it doesn't seem as luxurious/nourishing as other body washes I've tried, but it's still pleasant to use.

[This review was collected as part of a promotion.] I was sort of disappointed in the lather of this product. I felt I had to use more than I regularly would. The scent was decent and not to overwhelming, so no issue there. It says the ingredients make it more moisturizing but I didn't see too much of my difference on my skin personally. It is durable if you accidentally kick it onto the floor getting in and out of the tub like I do.

[This review was collected as part of a promotion.] I love this body wash! First and foremost, it has a very pleasant, gentle scent. It suds up well, but is not stripping at all. It very soothing and gentle on the skin. It’s such a great option for those with sensitive skin.

[This review was collected as part of a promotion.] Realy nice scent. I love the smell of them like a vanila butter, iam not sure....I am so surprise when apply it on my skin and my hand is look smother and clean and little brighter than as you see in the picture. But may be washcloths tend to absorb the product so more with the fabric compair use hand to apply ...

[This review was collected as part of a promotion.] Have dry skin? I recently tried out the Aveeno moisturizing body wash and it’s completely healed my notoriously dry skin! I just lather it up and apply it in the shower and it leaves my skin smooth and bouncy for hours. It’s also pretty affordable!!