I started using this lotion as a daily full body moisturizer after trying many other products. I was drawn to this product because it is unscented, made of natural ingredients, and reasonably priced. I have seen major improvements in my skin already and will continue to use this product! I love it!

This is the only product I use that will help relieve my dry skin during these cold Michigan winters. It makes my skin feel so soft and smooth and most importantly NOT itch all day and night! I use it for my whole family and never had any complaints about it!

I absolutely love this product. It keeps the moisture in your skin, after your shower. For me, that is important, because I have itchy skin in the winter. Also, with it being fragrance free, and no additives, great for my sensitive skin. Gentle enough to use everyday.

This lotion smells so fresh, not heavily scented. It's rich and I use it after I shower for smooth skin. Winter time is harsh on skin, and this is perfect time for someone to try it! My name is Jana, and I confess menopause is my enemy. It has changed my skin, and having Psoriatic Arthritis and being 53, all of these things have changed my skin. Using a rich lotion like Aveeno, helps keep your skin hydrated. The smell is that of pure freshness. No heavy scent you deal with. Treat yourself and your body good, and use Aveeno!

My skin always felt like a Brillo pad. My skin was rough and dry and the more product I used the worse it got. My mom introduce me to Aveeno Moisturizing Daily Lotion. I felt in with this product the moment I would it on my skin. Aveeno Moisturizing Daily leaves your skin feeling smooth, oily free and refresh. I used this product everyday. I feel more confident now that I find product that doesn't make feel embarrassed and I can show my legs and arms off. I truly felt in love with my skin again.

My son has eczema, and for a while I had to use a prescription ointment on him. I started using Aveeno Daily Moisturizing lotion on him every night before bed, and I no longer have to use the ointment! I love that he no longer has an itchy rash, and even mire than that I love that I don't have to use scary chemicals to keep the rash away. Thank you Aveeno!

I work in an extremely dry environment and my hands are what suffer most. I always keep some sort of lotion with me, but nothing works as well as this! It keeps my hands looking nice without giving off any sort of offensive odor and without the greasiness of some other lotions. I would definitely recommend this product.

I had a free sample of the Aveeno Daily Moisturizing lotion that I shared with my husband and he LOVED it!! He said that it didn't have a strong lingering scent, wasn't greasy, and made his skin feel great! I also loved it but his raving review for finally having that one product you can't do without was awesome. Great product!

Bought a bottle after not buying for awhile in 4/2025 and the formulation has changed! So upset with the new formulation, which is noticeably thinner with almost an watery texture when rubbing into your skin. It also slightly burns as well. I've been buying this lotion for almost 10 years and I'm so upset with the change.

After applying the contents from a newly purchased bottle of Aveeno lotion, I immediately noticed a difference: the lotion was a little bit on the greasy side. Comparing the ingredient list from the bottle that I replaced, I noticed that water went from the last ingredient on the list to the first ingredient and the oats went from the first ingredient to almost the last ingredient. The active ingredient has been slightly reduced from 1.3% to 1.2% also. Please go back to the old formula!