I was using another named brand lotion that claimed it would( transfer )my skin to moisturized in 7 days, I followed the directions to a T. Not much of a change, I dissappointed, then bought Aveno daily moisturizing lotion, I noticed a difference within 2 Days! Not greasy, soft, and worked it in on my wintered dry skin, I love it! I still feel the moisture after I wash my hands! I'm in love, and will forever be a customer, now I need to try different Aveno products! So Happy!

Please take into consideration an added SF designation/formulation to raise the SF15 to a SF30 which most dermatologists recommend now anyway as the most minimally effective sunscreen. Most people who use the product will not notice the difference, and should bear the increased cost when they realize the increased protection provided by a higher SF protection. Most people still love the beach, the sun, and the surf and your product could be marketed with that higher SF in mind for daily use year round. We now realize that the sun is not really our friend, so please help us out.

Bought a bottle after not buying for awhile in 4/2025 and the formulation has changed! So upset with the new formulation, which is noticeably thinner with almost an watery texture when rubbing into your skin. It also slightly burns as well. I've been buying this lotion for almost 10 years and I'm so upset with the change.

After applying the contents from a newly purchased bottle of Aveeno lotion, I immediately noticed a difference: the lotion was a little bit on the greasy side. Comparing the ingredient list from the bottle that I replaced, I noticed that water went from the last ingredient on the list to the first ingredient and the oats went from the first ingredient to almost the last ingredient. The active ingredient has been slightly reduced from 1.3% to 1.2% also. Please go back to the old formula!

I have been using Aveeno for years and there is nothing better in this world for my skin, my hair and my body!!! It is natural product that is gentle and healing... I could not imagine using any other body products, Aveeno is the only lotion, shampoo & conditioner, and body wash I will ever use!!!

My daughter gets serve dry skin in the winter months especially, we have tried every lotion out there to help her. This year we tried aveeno daily moisturizing lotion and for the first time ever her hands are not bleeding, they are soft. I would recommend this product to everyone young and old.

I started out with this product over a decade ago and as years went by more & more Aveeno products have been coming out. I love EVERYTHING Aveeno! I was jumpy like a gitty school girl when I was shopping for my expected son on the way & found baby products. I love the body washes, shampoo & conditioner, calming lotions, Oatmeal baths, face wash... All of it! Aveeno is my number one "Go to" bathroom product!

My hands get so dry and raw especially in the colder months. I do dishes by hand and if I don't use a lotion on them, it's gets worse as the days go by. I have tried other lotions and they just don't really help. Then I decided to try Aveeno lotion and the results were instant. Relief at last. It's unbelieveable! I keep a bottle on the windowsill over the kitchen sink and one on my nightstand. My daughters are using it too now. Thank you Aveeno!

I love Aveeno products. I especially think these products are great on my kids. The lotion helps protect my skin and leaves me feeling moisturized. I also love that your products are basically scent free!!! I am very sensitive to smells, so your products leave me feeling refreshed but not with a headache!!

I super love Aveeno Daily Moisturizing Lotion. It gives a beautiful glow to my skin. When I use it, my skin feels like baby's skin. The wonder product nourishes like no other! It removes dryness and itchiness and it smoothens without making me feel greasy! What a joy to use it again! And I also love to give it as a gift to my friends.