Love it! Really deep cleans our clothes and gets the stains out. All while conserving the color and smelling fresh.

Essentially the same as Tide, just much cheaper without the box. I save a large Tide box and refill with this!

Love the smell and it cleans clothes great. The only thing is the detergent clumps on my clothes leaving me to rinse my clothes again.

I love this powder detergent. Better than tide and gain. Don't need to use fabric softener. Very economical!

Good for the price when the package came in and I opened it my whole house smelled like detergent, it smells really good.

I used to use Tide soap, however due to the economy I had to try a more economical brand. My mother recommended ARIEL to me. I was very surprised how clean and fresh my clothes looked after using ARIEL, even better than Tide and more cheaper!

This last me literally 5mths

I bought this because of the ratings

Cleans and leaves no suds

Good quality detergent for the right price.