The soap has a pleasant sent, goes a long way, and he's got my clothes super clean. I used to use Tide all of the time but I have switched to this and love it.

I Love this detergent. It smells absolutely amazing. It cleans like tide, no residue. I started using it on my cloth diapers and it did great with keeping those clean. Did I mention it smells amazing?

Affordable price and it smells amazing! My only complaint is sometimes the powder doesn't always dissolve and is left on the clothes so you have to run it again.

I have been using Ariel Laundry Detergent now for a year. Leaves our clothes clean and smelling fresh. 211 ounce bag lasts me about 2 1/2 - 3 months. We are a family of five so it's economical and works great.

The smell alone just walking down the isle 🥰 I'm in love makes your clothes smell so good I even mop my floor with it with warm water makes the house smell so good

Good product.

I love this detergent and the price. It leaves my whites whiter than previous detergents and is gentle on darker clothes. And what I absolutely love about it is that my stinky towels are no more. Unfortunately, my local Sam's club chose not stock it on the shelves any longer. It is available via shipping but I don't care to pay for the shipping costs so now I'm forced to buy it elsewhere. If you decide to make this purchase, you will not regret it.

OMG, this is scent overload! Scent filled my garage and on into the house. Was trying to do my workout on the elliptical machine next to the laundry washer, had to leave within a few minutes as the strong scent burned my throat to breathe it. Geez, I've had other scented laundry products but this is way over the top.

A little goes a long way. Very satisfied.

this is like Tide or better . we love Ariel.