We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We certainly appreciate your great loyalty to Dawn over the years, and we're sorry to hear that you feel this way about the scent. We'd like to mention that while our Dawn Platinum Refreshing Rain now goes by Dawn Platinum Fresh Rain, no scent change took place. We'll be sure to let our team know how you feel, and we hope that you'll give another Dawn version a try if you'd prefer a different scent. Please give us a call at (800) 725-3296 if there's anything more we can help you with.

We're sorry to hear you don't enjoy the scent upgrade, and assure you that we're letting our team know what you think. We'd like to get more information about your experience to help as well as share this with our Quality Team, so when you have a minute please reach out to us at (800) 725-3296.

Thanks for sharing. We did have a formula upgrade and wouldn't expect this to result from it. However, you can be assured we are sharing your thoughts with the rest of our Team. So we can help you get back to sparkling clean dishes, please call us at (800) 725-3296 when you have a moment.

We're sorry to hear you aren't enjoying the new scent. Your feedback is greatly appreciated, so we're sharing this with the rest of our team. If you'd like to share more, we invite you to give us a call at (800) 725-3296.

We're so sorry you're finding the Fresh Scent fragrance a hard no when it comes to you nose. Extensive research and consumer testing goes into our products to create appealing features and we appreciate you reaching out. Since preferences can vary from person to person, we offer a variety of scents, and hope you'll consider trying another version such as our Dawn Free & Clear EZ-Squeeze unscented dish soap. Your loyalty is very important to us, and we’d like to talk with you more about your experience. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday, and we'll be happy to further assist you.