We thank you for sharing your feedback on our recent change to Dawn. We know this is the first change in over 10 years, and at this time there are no plans to bring back the old scent. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Your description of Dawn Platinum Dishwashing Liquid, with Refreshing Rain fragrance is quite interesting, Al, and definitely not one we expect to hear. Your nose should be smiling at the inspiring and invigorating fragrance, and neither of those words go well with your description. Your happiness is very important, and we hope you'll give us another shot to get things right for you. Dial 1 (800) 725-3296 any Monday through Friday, from 9 AM to 6 PM, EST.