Not too particular on my dishwashing liquids, but this one smells good and gets the job done. Am I tied to it? No. Would I buy it again? Sure.

It's soap that cleans the dishes well that's what it does. No particles. No water spots. It makes the household run smoothly.

This is hands down my favorite dish washing liquid. It always produces plenty of suds and last through the really dirty dishes!

Dawn Ultra Platinum is the only dish soap I buy. It works great at removing tough baked on food, and the scent is clean without being overpowering.

This is my absolute favorite! I've tried so many products and this one is so good, it'll blow your socks off. Highly recommend.

You don't need to use a lot of this dishwashing liquid. Just a drop and you have a sink full of bubbles. One bottle lasts a long time.

My roommate and I use this in our dorm room. It doesn't leave any stains on our dishes and it smells good.

my family always gets this dishwasher brand. it smells good, no matter what scent you get. leaves my dishes looking nice and clean.

I love using Dawn products they are the best for cutting grease. Very concentrated so you don't have to use too much!!

Does the job. Doesn't smell bad. Soaps up quite a bit. I don't think much when buying detergent. It did the job.