We're sorry you aren't happy with the recent change in Original Scent after years of loyalty. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. At this time, we do not have plans to reintroduce the old Dawn scent. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. We'd be happy to help you find a different scent from our many options that still have all of Dawn's cleaning power you know and love. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and call us at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.

We appreciate your incredible loyalty to Dawn, and we're sorry to hear that this has been your experience with the scent. Since we're always looking to bring you the latest innovations, we do put a lot of thought into creating features that we think you'll like. We'll be sure to share your feedback with the rest of our team. We'd also like to mention that we offer a variety of scents, so you may want to give another Dawn version a try. If there's anything more we can help you with, please give us a call at (800) 725-3296.