Thanks for sharing your thoughts on your recently purchased bottle of Dawn. Because of the extensive research and consumer testing we do, creating features that we think you will love, we hoped our updated scent would be well received. However, we understand that preferences can vary from person to person and learning your thoughts are very important to us. They’ll be forwarded to our R&D Team. We hope you'll consider giving a different version of Dawn a try, as we have many different varieties. In fact, we'd be happy to help you give a new bottle a go. Call us for more help with that. We're available Mondays through Fridays, from 9 AM to 6 PM, EST. Call us at 1 (800) 725-3296.

Your loyalty means the world to us, so we're sad as well to read about your recent experience with Dawn Platinum in the Refreshing Rain scent. If you wouldn't mind calling us at (800) 725-3296, we'd like to gather a little more information for our Quality Team and help make this right for you!

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand the potential impact this may have on your experience, as we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.

Your bottle of Dawn should only make you smile, and we're sorry this Platinum Refreshing Rain one is only leading to frowns. Our Quality Team works very hard to make sure you'll be fully satisfied, and we'd like to talk more with you about this purchase to see if we can assist you more. We have other Dawn scents that may fill your needs better, and we'd be happy to share those with you and help you give a different bottle a try. Give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296, call at your convenience.

We're so sorry to learn of this, and would love a chance to regain your trust and loyalty! Kindly give us a call at (800) 725-3296.