Thick, concentrated consistency; a small amount goes a long way. Affordable price. Fresh scent. Definitely recommend!

This is tough on grease. This is almost more to little elbow grease to remove stains or grease even when diluted.

I love using dawn. A little goes a long way. Also I am sensitive to all the other brands. They break out my hands

We not only use dawn on our dishes but have also used it on our pets! It works fantastic for naturally getting rid of fleas off of dogs.

I always use Dawn because it works well and they work to help animals in oil spills, that marketing really spoke to me

When you find something good you stick with it. I've only used & will always use Dawn Platinum. Affordable, effective and multiuse

Dish soap is something I don't go cheap on. Dawn is the only soap I will use to wash my dishes and it's worth every penny!

Have used Dawn for many year unfortunately the new scent Rain is not for me ,I do not like the scent will most likely change to another product.

No one likes to eat off dirty dishes. #Dawn cuts through the tough grease and leaves dishes super clean.

[This review was collected as part of a promotion.] This product has great cleaning properties. I even add a drop when cleaning my carpets