Firstly, thank you so much for your lifetime of loyalty and support. We're so very sorry to hear about this, but we have some good news. The amount of suds you see doesn't determine how clean your dishes get. Even if you see none, you can still get a great clean. The amount of suds you see is impacted by how greasy your dishes are. If you want to see more suds, you can simply add more dish soap to see them. We'd love to hear from you about this, and ensure the feedback of a loyal user like yourself is heard. Please call us at (800) 725-3296.

We're sorry to hear you've had this experience with our product. We want you to know our products are thoroughly evaluated to be safe when used as directed, so this is not something we'd expect to see. If you haven't already, we'd recommend you discontinue use of this product, and that you hold onto it in case we need to retrieve it for evaluation. We understand that there have been recent changes in the scent of Dawn Platinum, and would like to assure you that we understand the potential impact this may have on your experience. So we can learn more about this for our Safety Team, and so we can provide assistance, please give us a call at 1-800-725-3296.

We always want you to have a great experience with our dish soap, no matter which version you choose, so we're sorry to hear about this! We'd like to gather a few details so we can help get you back to the version of Dawn that you love. Please give us a call at (800) 725-3296 when you have a moment!

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Thank you for sharing your feedback on the scent of our Refreshing Rain Dawn Platinum. We want you to know our products go through many checks to ensure they provide you with the results you expect, so we appreciate you letting us know about this. Scent preferences are personal, and we're always looking to improve our products, so your comments are very helpful for us. So we can learn more about this for our Quality Team, and provide some assistance, please give us a call at 1-800-725-3296.

We're sorry to hear that a loyal Dawn fan like you feels this way about the scent. We can assure you that a lot of thought goes into our products. We'd like to mention that while our Dawn Platinum Refreshing Rain now goes by Dawn Platinum Fresh Rain, no scent change has taken place. This was a name change only. However, if you'd prefer a different scent, we hope that you'll give another Dawn version a try. It may be helpful to know that our lightest scent can be found in our Dawn Free & Clear. If you'd like any further assistance, please give us a call at (800) 725-3296 when you're able.

Thank you, for sharing your thoughts and experience with your recent purchases of Dawn Platinum Dishwashing Liquid with Refreshing Rain. Our highest priority is for the safety of you and all in your household. Our Safety Team assures us that every bottle of Dawn Refreshing Rain is safe, when used as directed. Please stop using the bottle, and put it off to the side where it won't be used or tossed out. Then, give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296. We hope to talk with you soon, so we can help.