We appreciate you taking the time to share your feedback with us, Cris! Our products go through many quality checks to ensure they reach you in perfect condition, and we do extensive research and testing to make sure we're creating scents that we hope our consumers will love, so we're sorry to hear that you're unhappy with the scent and consistency of your Dawn Platinum, and we'd like you to know that we value your input greatly. Consumer comments are vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers.Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the one you have no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this; please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.

You should only enjoy the thick, grease-fighting power we all know and love Dawn delivers. It's possible this thinner-than-usual soap was the result of your bottle being exposed to an extreme temperature. But, no worries, if thin, Dawn is still safe and effective for washing. We'd be happy to help you pick up a new bottle, give us a call any Monday through Friday. Our number is 1 (800) 725-3296 and we're answering our phones between 9 AM to 6 PM, EST. Call soon.

We understand that scent preferences vary, so we appreciate you taking the time to share your feedback, and it may help ti know we do offer an unscented option. Dawn E-Z Squeeze Free & Clear Fragrance-Free has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience, and to help you further. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.