I don't know what you did but the new fragrance is overwhelmingly disgusting! I can longer buy this product. Why do you change a good thing? Don't try to tell us you did not change the fragrance. My nose knows!

I love to switch up the sense of my dish detergent, and since I'm a definite fan of Dawn, I rotate them. I'm currently using the rain scent and it's wonderful.

This scent is gross. It smells like Desitin baby ointment. I do not think I'll make it to the end of the bottle. I grabbed it thinking it was original scent just platinum strength.

There is no other dish soap that is comparable to this one. It’s gets my dishes and baby bottles clean with little to no effort at all. Makes the dishes smell good and gets rid of tough grease. Best dish soap ever.

This stuff cuts through ANYTHING if you give it enough time. Cleans better than my dishwasher used to. Reliable. Scent is classic dish soap. Works on even the toughest caked on burnt oven pans. Staple in my kitchen.

The new "improved" scent is VERY DISGUSTING. If we can't find the original, we're done with Dawn. I'm very sensitive to perfume, my husband doesn't like it either. Blacht

This is the best dishwashing liquid. It really cuts through grease an helps get off stuck in foods. Definitely something I reuse on the regular. It’s very much so effective an it’s all I use to wash my dishes in.

Only dish soap my family buys. You don’t have to scrub super hard with grease or stuff stuck on the pan, which is amazing. This will always be our go to

This does a phenomenal job at getting rid of cooked/baked on grease and food! It typically lasts me much longer than other dish soap because I don't have to use as much.

Dawn is always great at cutting grease this one though dries my hands very bad. The smell and price is almost identical to the original dawn dish soap.