Super concentrated, a small amount goes a long way. I decided to be cheap one time and bought some Palmolive, bad idea. Dawn has this nice smell, cleans better and does not leave my hands with a soapy residue!

I don't know what it is/was about either my dishes or my water, but my dishes are always extra greasy. Recently I started using Dawn Ultra Platinum and the greasy has seems to disappear!

I definitely think dawn really cleans my dishes more out of all the other brands . But sometimes it gets messing when using the soap. And the smell it’s ehh nothing special but it gets the job done and I would definitely recommend to anyone

Those hard grease stains to remove has never been so easy with this product. It does tend to dry your hands out however it does leave super clean dishes. Earphones up very well and the price is very much reasonable a great product.

I love the NEW Dawn Platinum EZ-SQUEEZE NO FLIP NO MESS dishwashing liquid refreshing rain scent. With my having osteoarthritis, this new no flip no mess bottle is ideal for me, This improvement was a Godsend to me. Thank you so much!

Dawn is the best brand when it comes to washing dishes with a lot of grease and grime. I love that it easily removes grease and doesn’t leave a film on my dishes.

Dawn is excellent at helping me get those really tough stains and baked on foods off of the dishes. I don’t have to use a lot of soap to get the dishes clean because a little bit goes a long way.

I don’t like greasy dishes and this product is very effective! I really like how you don’t need to use a lot for it to work so while it’s more expensive than other brands, it’s super worth it. I definitely recommend!

This is ny favorite dish soap and I don't nind going to more than one store to find it if need be. This gets even the hardest messes clean without too much effort.

came here to review this product as the smell is so terrible. It seems that others think the same. I bought 2 bottles so I'm currently suffering through one of them. I'm going to give the second away and switch to something else.