Dawn has been my favorite dishwashing liquid forever! It smells great, is cost effective and really cuts through the grease. A little goes a long way. If I get a stain on my clothes or my couch I put a little bit of Dawn on a wet rag and rub the spot and it's gone!

Love Dawn Platinum! Works better than any other I have ever used, especially on those hard to clean pots and pans. My favorite part is my hands are not dried out and aching after using it like some of the other detergents. I would definitely recommend! 

I use this super concentrated Dawn on greasy pans and it works super well even just soaking them In water with it. I've never had a pan it didn't clean and that's impressive in my book, I totally recommend and you barely need to use a dime size on a greasy cookies sheet or pan. Awesome!

Very easy and almost effortless cleaning if you let it soak with hot water. I however dont enjoy the smell. Nor the feeling itleaves on my hands. I do recommend if you get past those bc it is a good product. Wouldn't buy again only bc it is a bit pricey.

Dawn platinum ez-squeeze dish soap is my favorite. The dishes are left spotless. A small amount goes a long way and packaging is impressive. Because I have a large family, there are always dishes that require cleaning. This particular dish soap greatly simplifies the task for me.

Dawn has always been the best dish washing detergent in my opinion. It's very effective at cutting grease and lasting a long time. The platinum line seems to really work well at getting stuck on food with minimal soaking. The price is good and as far as I'm concerned, Dawn makes the best!

I really like the Dawn ultra platinum dishwashing liquid it gets my dishes sparkly clean it makes my hands feel really soft as well I don't think there's any other brand out there that is better than John you can use this dishwashing liquid for multi purposes as well I definitely recommend trying this brand

Favorite dish soap around AND I can get a small bottle of it at the Dollar Store which is wonderful since we have a dishwasher and only use this on our nonstick and hard to clean cookware and stemware. Other brands and even other types of Dawn don't work as well as this one does.

Not only do I use this at home, but I also use it at the Humane Society I work at. It's great for anything from dishes to cats. The smell isn't super pungent, so while it does make whatever you're washing smell better, that smell is not overwhelming. We use this on kittens and puppies and it's sensitive enough to not irritate their skin, eyes, or ears.

This is the only dish washing soap I use! It works really really well! Especially on pans with grease & gunk stuck on it you just put a little bit of this (a little goes a long way) on your pan, let it soak, & it comes right off! You don't even have to scrub very long! I use it to clean up spills on the carpet, furniture & it takes it right off! This stuff is THE BOMB!!!!