We're sorry to hear that a loyal Dawn fan like you is feeling disappointed, Susie, since we always want you to enjoy an effective clean when using our products. Feedback such as this is much appreciated, and we'll be passing your comments along to the rest of our team. We can assure you that our Dawn Platinum is formulated to provide 4X more grease-cleaning power. It may be helpful to know that a lack of suds/bubbles doesn't mean that the product isn't giving your dishes a great clean. However, if you'd like to increase the amount of bubbles, we suggest adding the dishwashing liquid to the sink before you add the water, running your tap at high pressure, swishing the solution with your hands to get the level of suds you prefer. As well, we'd like to mention that hard water, which contains a lot of dissolved minerals, is the number one cause of reduced effectiveness. If you live in a hard-water area, you may need to use more dishwashing liquid. Another cause of dishwashing liquid not cleaning effectively is the water temperature being too low. We recommend making sure that the water temperature is at 105 to 115°F. We hope that this helps. We'd be happy to learn more about your experience and answer any questions you may have, so please give us a call at (800) 725-3296 when you have a moment.

We expect our Platinum Dishwashing Liquid to give you a great clean with a pleasant smell, so we're disappointed to hear this wasn't the case with your recent bottle! Your feedback is important to us, and we'd like to learn more so we can make a full report to our Quality team and further help. Please call us at (800) 725-3296 when you have a moment!

We're sorry to hear you aren't a fan of the Refreshing Rain scent, Cris. We have an unscented Dawn that we hope you'll give a try. When you have a chance, please reach out to us at (800) 725-3296, so we can talk with you more about it!