Thank you for taking the time to share your feedback with us, Chris! Dawn products go through extensive testing and quality checks to make sure they reach you in perfect condition and work effectively when used as directed, so we're sorry to hear that your Dawn Platinum seems to be watered down, as this is not the experience we want or expect you to have. Your satisfaction is important to us, and we'd like to learn more, so that we can assist you further from here. Please give our team a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!