We&#39;re sorry to hear this, as our Dawn Platinum does go through many quality checks to ensure that you can enjoy the best possible results with it. We&#39;d like to mention that we haven&#39;t made any recent changes to the formula, and it may be helpful to know that a lack of suds doesn&#39;t mean that the product isn&#39;t giving your dishes a great clean. As well, using a scouring pad or washing a lot of extra greasy dishes can make the suds disappear more rapidly. In this case, use more dishwashing liquid. You can also increase the amount of suds by doing the following: -Add the dishwashing liquid to the sink before adding water. -Run the tap at high pressure. -Swish the solution with your hands to get the level of suds you prefer. We hope this is helpful. If you&#39;d like any further assistance, please give us a call at (800) 725-3296 when you&#39;re able. <br /><br /><br />