Only dish soap my house uses. Over the past 6 years this has been the only dish soap we've bought , it is so much better than the competitors option. Gets your dishes clean and grease free

Strong platinum strength, with fresh grease fighting scent. Just one rinse away from clean, no residue behind, sparkling dishes. Made to spend less time cleaning.

Love everything about this product. It's concentrated so you don't have to use much to get the job done. It's also great for getting some stains out of clothes

Don't have to use a lot of soap to get the job done! Able to get right through grease with ease. Super bubbly and easy to use. Really good on those tough to reach areas and works well on textured items.

When you need to clean up a greasy mess, just get out your Dawn Platinum and get it done quickly. The scent is very pleasant and it really does a great job at cleaning up a greasy mess.

The ONLY and best dish soap . I've tried other brands and no other one cleans as well as dawn Cleans stubborn grease and oil stains Will always purchase dawn

Its new smell is horrible and I will find another brand. Why change something that worked? I bought 3 bottles recently and thought I just got a defective one but Nope! I bet you can’t even use it on wildlife that needs rescuing.

Whatever Dawn thought this was supposed to smell like when they reformulated, they completely missed the mark. This stuff smells like Grandma's kitchen which is filled with mothballs. It's absolutely disgusting smelling. Does it clean well? Sure. I'd prefer if my kitchen didn't smell like an old closet after doing the dishes.

I told my wife that I was going to check on line to see if anyone else is having a problem with the new scent of Dawn Platinum. Add our voices to the over 500 one star reviews. How could you think this scent was OK? We are over 65 and have used Dawn forever. Not anymore. We're changing brands. By the way, your admission that the recent change in the scent name is very revealing; not a real change - just a name change. It's all about the marketing. Fresh rain smells nothing like this!

I am in my 40s and have used Dawn my entire life. New scent “fresh” is awful. It smells like rotting onions and I feel like it stinks to my dishes. Returning my purchase and I guess I will find a new dish soap. Take a cue from the makers of Smart Balance who tried to change their formula too. They ended up changing right back after a few months. If it’s not broke then don’t fix it.