I love this product. It's the only thing I use. It's good for multi things more than just one use you can use it on your laundry stains just use lawn furniture, etc..

The ONLY and best dish soap . I've tried other brands and no other one cleans as well as dawn Cleans stubborn grease and oil stains Will always purchase dawn

This stuff truly works! I swear by it! Less scrubbing! Foams up nicely. The scent is nice and fresh. This bottle lasts a long time. It makes washing pots and pans so much easier! It's a staple in my household!

Its new smell is horrible and I will find another brand. Why change something that worked? I bought 3 bottles recently and thought I just got a defective one but Nope! I bet you can’t even use it on wildlife that needs rescuing.

I told my wife that I was going to check on line to see if anyone else is having a problem with the new scent of Dawn Platinum. Add our voices to the over 500 one star reviews. How could you think this scent was OK? We are over 65 and have used Dawn forever. Not anymore. We're changing brands. By the way, your admission that the recent change in the scent name is very revealing; not a real change - just a name change. It's all about the marketing. Fresh rain smells nothing like this!

Always been a Dawn user. Have been ordering the gallon size for several years and it has worked great. Recently I had purchased the Platinum and WOW! What a difference. Thicker consistency, use only a third of the soap and that saves me money! From now on that is what I will purchase. Hope they start putting it in gallon jugs!

Our household loves this product!! It's a tried and true favorite of ours and it cleans like no other. For the price you get a good amount of product and it's just a staple everyone should have in their home. There's so many uses for it as well from dishes, cleaning around the house, cleaning stubborn stains and more!

Whatever Dawn thought this was supposed to smell like when they reformulated, they completely missed the mark. This stuff smells like Grandma's kitchen which is filled with mothballs. It's absolutely disgusting smelling. Does it clean well? Sure. I'd prefer if my kitchen didn't smell like an old closet after doing the dishes.

I am in my 40s and have used Dawn my entire life. New scent “fresh” is awful. It smells like rotting onions and I feel like it stinks to my dishes. Returning my purchase and I guess I will find a new dish soap. Take a cue from the makers of Smart Balance who tried to change their formula too. They ended up changing right back after a few months. If it’s not broke then don’t fix it.

Dawn Platinum is honestly one of the most effective dish soaps out there. A tiny amount creates tons of suds, and it cuts through grease instantly even on tougher, baked-on messes. The scent, Refreshing Rain, is clean and light without being overpowering. It rinses completely without leaving any film, and it makes dishes, pans, and even plastic containers feel truly clean. The value is great because one bottle lasts a long time since you only need a little each time. Overall, it's reliable, powerful, and a must-have in any kitchen.