Colgate changed the formula on this great toothpaste product and now it is unusable. "10x longer lasting COOL" doesn't begin to describe how much menthol taste the new stuff has. I used daily for many, many years but not anymore. Really disappointed. It wasn't "broke" but they had to "fix it."

Colgate what have you done to this wonderful toothpaste? I've used this toothpaste close to a decade with absolutely no issues. I recently saw that the package design has been changed and it also says 10x longer cooling. I thought to myself that it should be the same exact toothpaste but maybe a little bit more minty. I was wrong although the toothpaste more or less has retained it's original flavor, The mint/new cooling is so strong that the paste tastes like metal or something similar. And the worst part about it is I don't know if it's the new cooling or a different ingredient this toothpaste also hurts my teeth so much that it's not even funny, The pain shoots down to the roots of my teeth. The old version did not caused me any of this. I ask myself why do companies keep trying to fix what ain't broken? Is it a cheaper formula to save a few pennies more per unit? This is very sad now I will have to find a new toothpaste after so many years. And please don't email me about that some people have certain reactions or effects to your products and that they can go away after you use it for a while. The old formula tasted way better and caused me no pain nor did it have an annoying cooling in my mouth that feels like I'm sucking on an ice cube... And no I don't want to be reimbursed for the toothpaste I wasted my money on. I want the problem to be fixed go back to the old formula but you can keep the new package design it looks cool. You've already ruined the Total line up and the Suavitel with the new fragrance. Leave things how they are don't change a product unless there's an issue with it or a recall.

[This review was collected as part of a promotion.] Wow!!! This is a powerful toothpaste!!! I love the long lasting minty fresh feeling it leaves in my mouth. It is pretty strong so I dont know how people with sensitive gums would tolerate it, but the confidence it gives your breath is well worth it. I would received this.

[This review was collected as part of a promotion.] This is a great toothpaste! It cleans teeth and gums well,protects from cavities and helps freshen your breath too. Both me and my husband liked this toothpaste VERY much. He even used it to gargle with too. The minty freshness you feel during and after using this product makes you mouth and breath extra fresh. This definitely isn't your ordinary run of the mill toothpaste. You can literally see the breath freshening crystals in the toothpaste.

Well....... Yeah, you know....... it's toothpaste. It gets the job done.

I would like to but another but when i finished my complete toothpaste !

Worse toothpaste ever, Bought a 4 pack and my wife refuses to use it anymore. It's all over the sink,walls, mirror and towels. Anyone want to buy the 3 unused tubes?

[This review was collected as part of a promotion.] I love this toothpaste. I'm a daily tea drinker so I'm constantly worrying about how my teeth look. This toothpaste was great with countering my tea drinking and it made my mouth feel so clean.

[This review was collected as part of a promotion.] Great toothpaste! Not only did it make my teeth feel clean, but it made my breath smell great and left a nice refreshing mint tingle in my mouth that I enjoy!

[This review was collected as part of a promotion.] Wow does my mouth feel fresh. The taste is actually very good. Not to strong at all. My whole mouth feels fresh.