Fresh clean taste.

Good

Great toothpaste.

Love this

Great value

Favorite

Work as expected

Fresh clean taste.

Great Price

Colgate what have you done to this wonderful toothpaste? I've used this toothpaste close to a decade with absolutely no issues. I recently saw that the package design has been changed and it also says 10x longer cooling. I thought to myself that it should be the same exact toothpaste but maybe a little bit more minty. I was wrong although the toothpaste more or less has retained it's original flavor, The mint/new cooling is so strong that the paste tastes like metal or something similar. And the worst part about it is I don't know if it's the new cooling or a different ingredient this toothpaste also hurts my teeth so much that it's not even funny, The pain shoots down to the roots of my teeth. The old version did not caused me any of this. I ask myself why do companies keep trying to fix what ain't broken? Is it a cheaper formula to save a few pennies more per unit? This is very sad now I will have to find a new toothpaste after so many years. And please don't email me about that some people have certain reactions or effects to your products and that they can go away after you use it for a while. The old formula tasted way better and caused me no pain nor did it have an annoying cooling in my mouth that feels like I'm sucking on an ice cube... And no I don't want to be reimbursed for the toothpaste I wasted my money on. I want the problem to be fixed go back to the old formula but you can keep the new package design it looks cool. You've already ruined the Total line up and the Suavitel with the new fragrance. Leave things how they are don't change a product unless there's an issue with it or a recall.