I don not care for the taste. I like my breath to feel cool and fresh after I brush my teeth.

I’ve been buying this toothpaste for several years now and I’m still in love with it.

I’ve used this product for years! It helps to keep my teeth white without the harshness.

Very gentle to sensitive teeth . Cleans and whitens your teeth. Leaves your teeth feeling amazing

I have braces and this toothpaste worked wonders for me. The taste wasn’t bad and not too harsh.

I have very sensitive teeth, have for my whole life. So I have to use a sensitive teeth toothpaste.

This toothpaste doesn’t bother my teeth at all and I feel like it protects throughout the day, too!

So good and I can eat anything I want hot or cold with no issue. It’s such a good toothpaste.

I have sensitive teeth. This toothpaste repairs my enamel and whitens my teeth...win-win!

Good product. Not sure if it did anything on the whitening part. Good for sensitive teeth