Fresh, does the job and it does help with removing stains due to coffee! I have been using this toothpaste for about 2 years now and wouldn’t go back

Love, love, love this tooth paste that I use on the daily. It doesn’t agitate my gums or teeth in any way. You can tell a different immediately.

I love how quickly this started working. I hate not being able to have cold things without feeling in pain. This toothpaste saved me from that pain.

I like this toothpaste however I don’t think that the whitening aspect is very effective. I do however think it does a good job in general.

Helps with tooth sensitivity. I have sensitive teeth to cold foods and this certainly helps ease it.

I love this product. It keeps my teeth white without irritating my sensitive teeth. Would purchase again.

The best toothpaste ever. I don’t like any others beside this, a little bit pricey but super affordable!

It’s the only toothpaste that doesn’t make my teeth hurt when I brush whether I use a manual or electric toothbrush! Minty fresh but not too much!

I really love this toothpaste! The after taste isn’t too overpowering and it really keeps my teeth pearly white.

I personally don't like this tooth paste at all. The texture is weird and makes my teeth hurt right after I use it.