I have extremely sensitive gums and this is the only one that doesn’t bother me. It also keeps my teeth white!

The best tooth paste for me! With sensitive teeth, this is the only tooth paste that doesn’t burn my gums

I have very sensitive teeth and this has helped so much! I repurchase all the time. And dont think i could ever switch again.

Love it! It helps my teeth from being so darn sensitive. And keeps them fresh all day and has whitened them a lot!

A great toothpaste that truly whitens and makes my teeth feel clean and fresh A great toothpaste for the price

My only toothpaste. I love this stuff and will never go back to anything else. My holy grail all the way. Well worth the price

Helped with the sensitivities, but I felt like my mouth was never clean and my teeth became more yellow. Won’t be repurchasing.

This has been my go to toothpaste for the last 10 years. It keeps my teeth white, and definitely refreshing when I use it twice a day.

Favorite toothpaste by far. I have seen/felt a difference ever since I began using this product about a year ago.

Great toothpaste! It tends to be on the more expensive side of most toothpaste brands but well worth it. Whitens and tastes great.