I like this product because I have problems with my teeth are very sensitive to hot and cold and this works great for that and it doesn't leave you feeling icky or gross.

as much as i would love to find a toothpaste that works on tooth repair and whitening i just could not get past the taste of this toothpaste. it does seem effective as i’ve heard from others. but just not for me. would not buy again.

I used this toothpaste for about a year and I thought it was great. I didn’t notice any immediate whitening, but over time I did notice some. I used it twice a day. It had a nice flavor and did the job.

My go to toothpaste. Helps keep my teeth from being overly sensitive - it really does work. My husband does not like the scent/flavor though. It is priced reasonably well. I have purchased many tubes of it.

This is hands down the only toothpaste I use on my sensitive teeth! I’ve noticed a huge difference in just how sensitive they are since using and find my mouth feels cleaner longer when I use this compared to anything else.

My go to toothpaste. Taste isn’t to strong and it doesn’t burn my mouth. It does a really good job of keeping my teeth white and is gentle to my sensitive teeth

This toothpaste has done exactly what it says it’s for. My teeth are so much less sensitive to cold it’s insane. I brush my teeth morning and night and have used this for only a month and have felt such wonderful results

I have sensitivity to hot and cold. I have been using this for about a year and it has met my expectations. I recommend this if you have sensitive teeth, it has helped me.

This toothpaste felt like it was less harsh than competitors, but it. just didn’t give me that clean, fresh breath feel after brushing that I get from other toothpastes. Used it a couple times then went back to my usual toothpaste.

My husband has sensitive teeth so we’ve switched to this toothpaste. It is a little pricey, but it is worth it. It definitely works and makes a difference in his day to day life. Would buy it again, very satisfied