Great compromise for keeping your teeth and gums healthy and getting the whitening effect. You do not see a drastic difference like with crest; however the health of your mouth/ gums/ teeth with the minimal whitening effect may be worth it! 

I have pretty sensitive teeth. I actually at one point was given prescription toothpaste because my teeth are really soft. This helps protect them and make them less sensitive without having to compromise a whiter smile!

I am not a big fan of sensodyne toothpaste I’ve hear good things but it hurt my sensitive teeth and didn’t leave my mouth/teeth looking very clean. I also didn’t like the taste of it so for the price I would most likely not buy it again.

This is the only toothpaste that has actually helped my teeth sensitivity. My teeth can be really sensitive to foods with lots of sugar and since I’ve used this toothpaste I’ve definitely seen a positive change.

Great for a person with a sensitive enamel. Never had a problem using this toothpaste and it gets the job done. I recommend for those with sensitive teeth!

So I usually have pain in my teeth when I eat something cold, or certain things. This helps sooo much. I use it everyday, twice a day. The price is very reasonable for how much it helps.

My teeth have always been sensitive by using teeth whitening products. Soon as I started using this it helped with the sensitivity but also helped made teeth white. Bought this twice and will continue to buy it!

This toothpaste took away the pain I was experiencing eating anything hot or to cold my mouth has never felt as good as when brushing with this product. If it was a little cheaper I would buy more often

I’m sure this toothpaste is effective as well, but I did not enjoy it because it was not minty. I always feel clean and refreshed after when my toothpaste is minty, but this toothpaste tasted like paste and I did not enjoy it for feel clean.

I have super sensitive teeth and this toothpaste helps to decrease sensitivity throughout the day. I use it every morning and night and have seen significant improvements in my sensitivity. I recommend it to other definitely!