I love this toothpaste because it fits my needs. I have very sensitive teeth and so when using this over other toothpastes my teeth do not hurt. Also, it helps whiten my teeth as I drink a lot of coffee and tea.

Just recently I switched to a different whitening brand, and my teeth are once again sore! I never should’ve abandoned this brand. My teeth are so sensitive and this toothpaste is the only one that works!

This helps so much with my teeth sensitivity! It’s so refreshing to be able to buy a whitening toothpaste that whitens while actually improving your teeth as well!

Serious lifesaver when I started getting sensitive teeth! I switched from crest and I’ve noticed a huge difference in how sensitive my teeth have been! I’ve been using this for a few years and I love it!

I love this toothpaste! I have super sensitive teeth and had issues with other toothpaste brands bothering them. This brand is easy on my teeth and keeps them feeling fresh and white! I recommend 🙂

I really do like this product but I wish that it made me feel refreshed. I do feel like it gets my teeth cleaned but not as clean as I would like it. If that makes sense lol.

[This review was collected as part of a promotion.] I definitely feel it helped with sensitivity. I would have liked for the toothpaste to be a little more minty. It is a thick paste and you don't need as much as you think.

It's pretty okay I guess and it works pretty greatbut overall most of the time I usually just use cinnamon toothpaste and and even though I like to get out there and use other near lip toothpaste I would prefer Colgate 

I have very sensitive teeth, this is the only brand of toothpaste I am able to use workout it hurting. I love this stuff I use it everyday. Who doesn't use toothpaste though lol

After my dentist told me the enamel was wearing on my teeth he recommended this and it’s all I’ve been using for years. My teeth are in excellent condition and I feel so protected using this toothpaste.