My dentist recommended this brand to me about four years ago. I don’t have sensitive teeth by any means. She stated it protects the enamel better then other brands. I haven’t bought another brand of tooth paste since. I really do notice a difference

I like this cause not only is it protecting my teeth, it doesn’t have a horrible aftertaste it’s easy to find on a store shelf. It always goes above and beyond for me. Both my fiancé and I have sensitive teeth, and it is nice. Love it

Great toothpaste for whitening slowly and if you have sensitive teeth it’s great! I use this every day! I wish it were a little more whitening but since it is for sensitive teeth I think it is fantastic!!

Great option for tooth sensitivity. Effective with continued daily use. Anyone suffering from sensitivity should try this product. Pros: effective Cons: taste could be improved

This stuff is great! I have sensitive teeth so this helps a lot, especially since I like to whiten my teeth! 🦷 I always have this in the house. It was actually recommended to me by my own dentist and I’ve used it ever since!

Really like this toothpaste. It helps my sensitivity but it doesn’t seem to be whitening my teeth. I’ve been using it for a couple months and haven’t seen much improvement in color but worth it for the reduction in sensitivity!

My dentist recommended this to me many years ago and I’ve been using it religiously it actually whitens teeth really well and keeps my teeth from feeling the cold sensitivity that I normally had

I like this toothpaste because it does exactly what it says- whitening and preventing cavities. It doesn’t really have much of a taste.. which isn’t a bad thing!

This is mine and my boyfriends go to toothpaste my teeth used to be super sensitive and since I’ve been using this toothpaste they really aren’t sensitive like at all anymore

This is my go to tooth paste. I am a dental hygienist and this stuff works. If you are going to whiten your teeth then use this a couple weeks before and continue use. It’s amazing and works wonders!