This toothpaste is very good for whitening from experience, but it does take a while to notice change. The only reason this is a 4/5 for me is because the taste is unique compared to other brands. You can not really find a flavor to it.

I feel like this toothpaste really does help sensitive teeth. I don’t find it to be extra whitening or anything, but for what it is it isn’t a bad option. The flavor is good & I will continue to use this.

This is an excellent toothpaste! The taste isn’t too strong. First time user here. The only improvement i would make is fiz it to where the lid doesn’t snap into place so that the toothpaste doesn’t get everywhere when trying to close the tube.

I find this product to aid in sensitive teethe cleaning, honestly I just dint get that fresh clean feeling I get with other products. So I have gone back to my other brand that is non sensitive toothpaste.

This is the only toothpaste. I have tried using other toothpaste besides this and immediately notice a difference and my teeth are super sensitive. This toothpaste also whitens my teeth super well

This is a great toothpaste to use when you are experiencing the aftermath of too much teeth whitening. My teeth always get so sensitive to cold beverages and food and this toothpaste helps to soothe those symptoms!

I didn’t notice that my teeth were any less sensitive, although I don’t really have super sensitive teeth to begin with. I don’t think it really whitens particularly well, but it does work as a standard cleaning paste.

My favorite toothpaste EVER. I have a few molars, a fake tooth (implant) and I got a lot of sensitivity. I've been using this for a few years and I swear I hardly even notice it anymore. A++

So happy I switched to this product. My teeth were starting to feel weaker and I was using crest for years. This made my teeth feel better and keeps them white.

I have sensitive teeth and was really impressed with just how protected my teeth felt while using. I didn’t repurchase because I felt that a few other brands did the same thing with more benefits, like whitening and tartar.