I bought this for sensitivity with the added whitening bonus but I don’t feel like it did either very effectively. I also didn’t love the taste, not as fresh as I like. I didn’t feel like it really cleaned my teeth very well.

I really don’t know how I ended up with this toothpaste because I don’t really have sensitive teeth, but I actually enjoy it. It doesn’t feel as harsh and abrasive as other toothpastes do and the flavor is light as well instead of being overbearing

I have sensitive teeth so this toothpaste really helps with that. The price isn’t bad for what you’re needing it for. You get used to the taste of it, especially after using such a minty toothpaste before.

This actually did work to help lessen the sensitivity of my teeth. The only problem is that it does not like me at all and I am used to using a whitening toothpaste.

I didn’t like this toothpaste at all. My teeth never felt truly clean and it left a gritty type feeling. I wanted to like it but it didn’t work for me.

I typically use crest toothpaste but occasionally I have bouts with sensitivity in my teeth and this stuff is perfect for it!! Makes my teeth feel sooo much better

My go to! I only started using this because my husband has super sensitive teeth. I didn't think much of it until I tried a new toothpaste and my teeth hurt eating ice cream. I'm not sure how they do it, but I'm a loyal customer now!

My teeth are very sensitive and this is the only toothpaste I will use because if I use something else my teeth start hurting again. It has a nice flavor and does a good job of getting teeth cleaned as well as helping with sensitivity.

I never really buy any other toothpaste. Ive always had sensitive teeth and this seems to keep them bright without the sensitivity. I also feel better about having the added flouride to keep my gums healthy.

Good toothpaste, it helps a lot if you have sensitive teeth. I’ve used it every day and didn’t notice any whitening improvement but definitely helps if you have sensitive teeth. Overall satisfying product.