This is one of my go to brands for toothpaste because I have very sensitive teeth. I get it when I can afford it because it tends to be expensive sometimes

This is the only brand of toothpaste I buy, my husbands teeth are sensitive and this toothpaste always helps give him a good report at the dentist every visit. Refreshing flavor and not overpowered

since using this toothpaste my gums have become so much healthier. I have noticed a slight whitening of my teeth, nothing major. But overall, I feel like it has definitely helped my oral health.

I have really sensitive teeth and this helps so much ! My teeth get really clean without all that hard scrubbing ‘ and my breath is fresh too! It’s really affective and long lasting !

Fresh and eliminates sensitivity, I won’t buy anything else but this product. It really does help build your protection back while eliminating sensitivity. The whitening is also gentle and non abrasive

have not repurchased this toothpaste since I last had it. It turned my teeth way too sensitive and I had to switch back to my original brand. It did not reach my expectations.

My go-to toothpaste. I love that I feel like I’m protecting my teeth and keeping them white. My teeth are so important to me and it really feels good when I finish my dental regimen.

I’ve been using this toothpaste for about 3 years now and it has helped my sensitivity so much! I can’t go without it, nor turn to another! I started seeing a difference just a week after using it.

It’s really good, I use it from time to time, I usually buy colgate but when I can’t, I buy this. It’s really great and the only toothpaste brand that I feel really leaves my teeth clean!

The ONLY toothpaste that does not make my teeth sensitive. Great taste with instant results. Costs a little more than other brands but definitely worth the extra coins! Overall satisfied & I highly recommend.